Bay Arts Alliance announces the first screening of independent films series, Tuesday, April 27, 2010, 6:30 PM at the Marina Civic Center .
On February 18th of this year, Bay Arts Alliance was contacted by Sheri Candler, an independent film marketing professional who had recently relocated to Panama City . One week later, the plans were underway to initiate an independent film series. Taking a reverse approach; a potential audience is identified, then films that address their interests are located by Candler. Community and service organizations that address the films’ content concerns are invited to partner with Bay Arts Alliance in the event.
*About the Film: What do people who were once paid to be creative for a living do when they’re laid off? They get creative with their own lives. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, “What if?”
All resources for Lemonade were donated. From cameras to lights to flights, this is a project by and for those who have been affected by unemployment.
Stats
- “Lemonade” was the number one most watched film on Hulu for two straight days and has more than 50,000 views in a month.
- The trailer for “Lemonade” had nearly 200,000 views in seven months.
- 3000 hits/day on Lemonademovie.com
- Premiere in Boston featured on CBS Evening News with Katie Couric
- Sold-out screenings in Boston, New York City, San Francisco, Pittsburgh, Chicago, Miami, Toronto, Calgary, Edmonton, and Glens Falls, NY
- Dozens of “pop up” screenings in cities around the world, where people receive a free DVD in exchange for organizing their own showing.
About the Filmmaker: When Erik Proulx’s high school football coach said he was too small to play defensive end in college, he became a running back instead. When his college counselor told him to be a journalist, he pursued advertising. And when the economy told him to get out advertising, he made a movie. During Erik’s 15-year communications career, he intently ignored convention while working for boutique creative shops, enormous Madison Avenue agencies and everything in between. He has crafted campaigns for Stella Artois , Perdue Chicken, GMC Trucks, Fidelity Investments, Heineken, and MTV2. Erik created and produced the campaign that won the Volvo account for Arnold Worldwide, and was the lead writer on that account for almost two years. Most recently, Erik’s natural instinct to defy expectation motivated him to write and produce the documentary Lemonade, which has been featured on CBS Evening News with Katie Couric, ABC News, and Fast Company among others.
About the Marketer: Sheri Candler is a successful marketing and publicity specialist who is putting her skills and expertise into helping independent filmmakers gather an audience for their work. While working as the Marketing and Sponsorship Manager for the Santa Clarita Valley Film Festival, she encountered numerous talented filmmakers who possessed expert knowledge in storytelling and film production, yet lacked the knowledge of how to promote and distribute their films. As a fan of independent films, it was painful to see how opportunities were being missed and she now uses her marketing experience to help independent filmmakers devise successful marketing and promotional strategies.
Recently, she has worked with the Los Angeles Film Festival, the Los Angeles International Shorts Fest (LA Shorts) and is a contributing writer to Microfilmmaker Magazine covering film marketing for microbudget films. She was responsible for publicizing the film YELLOWBRICKROAD at Slamdance 2010 and works with filmmaker/author Jon Reiss to promote his book “Think Outside the Box Office, the ultimate guide to film distribution in the digital era.” She also is a featured expert in the upcoming book Guerrilla Filmmakers Pocketbook by Chris Jones and will be handling the promotion of the book as well as participating in various workshops on film marketing and distribution in 2010.
The screening of the film will occur at 6:30 PM and immediately after, we will host a question and answer session with Erik Proulx via Skype followed by “curbside consultations” for attendees with representatives from the film industry and educational resources, employment and small business consultants. Admission is $5.00 and seating is limited. For tickets, visit www.marinaciviccenter.com or call 769-4696.
Erik is still taking stories for submission about people’s experiences from being fired and finding their passion. http://www.lemonademovie.com/lemonade-the-book.php. For more information or to request an interview with Erik Proulx or Sheri Candler, please email Jennifer Jones at jenniferjones@bayarts.org or call 850-769-1217 ext 102.
*This particular film contains language not appropriate for children and is recommended for mature audiences only.
[...] Independent Films Series « TravelPCB Blog [...]
It seems that you’ve put a good amount of effort into your article and I want to see a lot more of these on the Internet these days. I truly got a thrill out of your post. I do not have a bunch to to say in reply, I only wanted to register to say terrific work.
I’d hope to be back tracking. Thanks for the nice write-up.
Thanks for the great write-up. , Content material is good. I would hope to be again tracking.